Program 88 – LIVE 9-19 – Personality Flaws of a Brand

Brand personality begins and ends with the people in the brand who create the culture (or buck against it) and move toward the mission through their action every day (or not). At some point in time, we’ve all been part of (maybe even the cause of) a break in the personality of the brand. Taking something personally about what’s ‘wrong’ or ‘needs improvement’ and not listening. And,  online and offline continue to get closer to a single experience, brand personality (and the personalities of people within a brand) are changing. Jess Dewell and Dr. Richard Schuster discuss problems that...

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