Program 92 – Lead With Personality

Steve Rohr joins Jess to discuss ongoing changes in a) how we judge what a brand stands for and b) how to invite people to join our company to deliver the brand promise.  The mission of a company is more critical today than ever before. With a shift from a desire from possessing something from and identifying with a brand, to choosing brands that believe in the same things we do … how we used to define a brand has changed. The actions of a single individual impacts both the perception of what a brand stands for, and the...

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