Program 112- The Alignment of Sales and Marketing for the Modern Buyer

Brynne Tillman and Robert Caruso join Jess Dewell to discuss how we can gain competitive advantage by aligning sales and marketing for the modern buyer. Even though we’ve worked over the past decade to reduce silos, and have been successful, the way buyers interface with our companies still continues to change. Taking collaboration and communication to the next level, sales and marketing can continue to be a core part of business growth when we take the time to figure out how to align them even more. Jess Dewell hosts panelists Brynn Tillman and Robert Caruso to discuss the alignment...

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