Program 124 – Strategy and Technology

It’s a myth that business technology is a necessary evil … and that’s a problem, especially since so many facets of our business effectiveness rely on technology. Today, technology is a core part of business – just like marketing and accounting. When we only think of technology as a tool to support functional areas in our businesses, we are at a deficit. When employed as a key part of overall business strategy, technology allows us to explore and make choices that: positively impacts our market position; allows us to better serve customers; and enables us to adapt quickly to...

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