Each of us has influence, and it is up to us to understand when and where we can impact situations in a positive way.
We hear terms like influencer or thought leader, and maybe we think we are one. Not only are there certain actions to take, there are also ways to measure it. The ability and credibility that comes with influence can easily go to our heads, and it is up to us to keep ego out of mix. Ivana Taylor publisher of DIY Marketers and host of #BizapaloozaChat joins Jess Dewell to talk about influence, influencers, and us.
Starting the Conversation…
- What’s an influencer, and how do we use them in our business?
- How does influence show up? Is it something we sense using indirect measures, or are there direct data points?
Host: Jessica Dewell
Guest: Ivana Taylor
What You Will Hear:
What it means to be an influencer.
The reality: We have expertise and that’s what we talk about.
Our work, our teams reflect who we (as an organization) are; our culture.
Point of view!
Three attributes of influence.
Audience Question: How can we tell the difference between popularity and influence?
Types of influence (you fit in one of these categories).
Conversation and relationship and doers, managers, and leaders.
Build [your business] and when you exit, someone will take it and do something new.
Partnering with influencers and the value exchange.
Audience Question: Is there a process we can follow to be come an influencer in a certain area?
Ebb and flow of influence (is like credibility).
Entering new markets and measure results.
Notable & Quotable:
Ivana Taylor: Every small business owner needs to be an expert and influencer in their space.
Ivana Taylor: As an influencer, you will be able to charge more money, make more money, and be a bigger contribution to your customers.
Jess Dewell: Embrace our point of view and recognize it comes with good and bad attributes.
Ivana Taylor: Influence is really about knowing and understanding your unique point of view and sharing that point of view.
Ivana Taylor: The more congruent you are between who you are at work and your personal self, you will resonate more with people.
Ivana Taylor: The more specific you are, the more customers you’ll get.
Jess Dewell: We can build a business [around anything], yet leading is what will set our business apart.
Jess Dewell: Being who we are takes the ‘pressure off’ of being an influencer because we do what we do and share our point of view.
Ivana Taylor: Content creation is something people prepare for and are an expert on. Pay your influencer partners.
Ivana Taylor: We can share and learn from each other as influencers in different conversations.
Jess Dewell: How much will you step up and try [something different]?
Ivana Taylor: Influence is like the sex talk. Either you control the message or someone else will.
Tags: small business, influence, marketing, privacy, leadership, leader, raving fans, value, content creation, strategy, awareness