Program 229 – LIVE – Connection to Your Customers

Being truly customer-centric includes knowing the reason that people buy your product. And that reason is found through experimentation. The way you test matters directly correlates to your ability to anticipate changing customer needs over time. Jess Dewell talks with Chris Dayley, Neuromarketer, A/B Tester, CRO Speaker & Evangelist, about how to understand the connection you have to your customers.

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