Four in every one hundred businesses make it to the 10-year mark, and Adam Proehl’s company NordicClick one of them.

The ability to adapt, grow, and keep a product that stays useful over time … these goals directly relate to specific traits and mindsets within a business. Adam Proehl will share with us highlights of his first 10 years as a business owner (of NordicClick) and what the next 10 may hold. Regardless of industry, taking a real look at where we are at and where we are going shapes the way we think and make decisions. Join Jess Dewell as she speaks with Adam Proehl on surviving and thriving in business.

Starting the Conversation…

  • How do we show others we are open and willing to build relationships with them – and be open to their views, life experience, and their knowledge?
  • What actions do we take that lead us straight into difficult choices or situations?

Host: Jessica Dewell
Guest: Adam Proehl

What You Will Hear:

2 things that that got you to reach and surpass 10 years in business.

Formation of the NordicClick partnership.

Rocky times in the evaluation of a lifestyle business to putting structure in place for employees.

Delegation versus control.

At the end of the day, each of us is just one person.

Gut versus data-driven decisions.

Live Audience Question: What are 3 important traits of a lasting profitable business?

What get’s us through first five years of businesses different than the next five years.

Find what fits and what doesn’t, and say no to work that doesn’t fit.

Process and methodology are necessary.

Ask questions to determine what success looks like for that client.

Be honest and straightforward.

Live audience question: how important is to pick the right clients to thrive and make a successful business.

Trust and confidence, and speaking up.

Stay relevant in times when technology quickly changes.

It’s BOLD to survive and thrive.

Notable & Quotable:

Adam Proehl: Have a mindset to persist.

Adam Proehl: There is a big satisfaction in hiring staff and then seeing them grow as professionals and seeing them succeed.

Adam Proehl: Keep effectiveness, even when it is done different than the way I do it.

Jess Dewell: Our traits can be very beneficial, and they also can be limiting.

Adam Proehl: When we make decisions, it’s never personal.

Adam Proehl: It’s all about your cash flow. Plan out your cash flow strategy to keep the lights on.

Adam Proehl: Find people smarter than you in areas you are weak at.

Adam Proehl: The first year business plan: to remain in business.

Adam Proehl: It takes time to build a sales discovery process and effective sales cycle.

Jess Dewell: Spend more time thinking, questioning, and listening up front.

Adam Proehl: If I have to choose between a good client and a good employee, I’m choosing the employee.

Adam Proehl: It’s ok when you aren’t a fit.

Jess Dewell: When there is a problem, the easiest way to solve it is to ask about it.

Jess Dewell: I don’t have the best ideas, I have the starter ideas.

Adam Proehl: Understand core fundamental principles in marketing and psychology, as they don’t change even though technology does.

Adam Proehl: In order to justify the risk of starting a business, the reward has to be there.


Tags: problem solving, support, longevity, persistence, control, delegation, scale, business, process, sales, culture, communication