A sense of purpose gives us the fuel to get through tough times and propels us forward in good times.

There is interplay between personal purpose and business success. Our responsibly to our professional role starts with self-awareness and understanding. From there we can figure out how to do whatever we want; make the right decisions for ourselves; and be able to set our opinions aside when it’s best for our business. Jess Dewell talks with Jayne Sanders about purpose in general, and strategies for finding more purpose to drive achievement in business.

Starting the Conversation…

  • Combatting our weaknesses – must we really tackle them to be better people/leaders?
  • How do we use our purpose to build and maintain our executive presence?

Host: Jessica Dewell
Guest: Jayne Sanders

What You Will Hear:

Our purpose, our mission.

How purpose shows up when leading and modeling leadership.

What we can do about being stuck.

Motivation to do the hard work and face challenges.

Purpose and values and priorities.

Tips to discover and clarify our purpose.

Live Audience Question: Best quote from a TV show I ever heard. “I don’t care if I’m lonely. I just don’t want to be insignificant.” What do you think? Self-purpose leads significants, right?

A way to look at and evaluate something it is time to [do differently, ask, or change].

Intro to Hand Analysis, go to PurposeWisdom.com and signup for the newsletter.

There are things that we are not good at, and they are not necessarily weaknesses.

Master and student paths.

From within and from outside.

Line up purpose and decision making (spoiler: it includes using values).

Live Audience Question: Can we ever fulfill purpose? Or are there different types of purposes and some of them have to be worked all the time?

Live Audience Question: In playing out one’s purpose in life, are there steps we need to go through in sequence? If so, and if we miss or skip a step, then what happens?

Awareness in relationship for ourself.

Not so great character traits of authenticity.

Finding the ebb and flow of our personal development and the personal development of those around us.

Burnout is real.

Our presence, and executive presence.

Live Audience Question: I’ve met people so obsessed with their purpose (or what they think it’s their purpose) that it’s annoying. Are we creating a pressure for purpose that could backfire?

It’s BOLD to seek out more purpose.

Live Audience Question: Is there a difference between right and left hands? How about the difference between hands an feet?

Notable & Quotable:


Jayne Sanders: Everybody has a unique purpose, how we are meant to make a difference in the world.

Jayne Sanders: Joy comes from meaning, not success or love.

Jess Dewell: It can be trial and error, trial and error, not knowing what we’re trying to figure out.

Jess Dewell: When we are on purpose, it can be hard, yet our energy isn’t depleted by the work.

Jayne Sanders: Knowing your values will help through tough times.


Jess Dewell: Words have different meanings, and what they look like and what they sound like matters.

Jayne Sanders: Now I know, after decades of searching, what it means to be on purpose.

Jayne Sanders: I will constantly evolve my work because purpose keeps calling me.

Jess Dewell: When we open our eyes and observe, useful information is illuminated.

Jayne Sanders: You have one purpose that may expressed in many ways.

Jess Dewell: We’re candid and we are real. Sugar coating never gets us very far.

Jayne Sanders: I have to be true to who I am.

Jayne Sanders: Open communication is the foundation of trust.


Tags: purpose, authenticity, fulfillment, values, problem-solving, prioritizing, perspective, relationship, awareness, boundaries