How do we incorporate values into every business action?

Three different definitions of value plus a plethora of ways to demonstrate it requires discipline. Otherwise, we have a recipe for problems to crop up. When those problems aren’t addressed they become agreements – our priorities that determine how we do business here. We can’t let those assumptions and the way things have always been done be ‘normal.’ Jess Dewell discusses how to use business values.

Starting the Conversation…

  • How to incorporate values into every business action?

Host: Jessica Dewell
Co-hosts: Iva Ignjatovic, Scot Scowcroft

What You Will Hear:

Set the stage for values.

Red Direction – an example of a company that uses values and they ask – am I really doing what I am advocating?

Personal values exist and play a part when we come together to work.

Most of the time, we have accidental values.

The people that rally around a company and work with us … see something they like and want to be part of.

Define and get clear of what we are doing.

There is always a structure behind the priorities and what we value.

How we developed the idea of #VBBRadio and launched it.

What are the metrics that get below cursory information – how things are working.

Ask questions! Talk and work through problems together.

Move the conversation forward.

Examine if what’s happing externally aligns with what’s happening internally.

Live Audience Question: How can we tell that we set our values properly?

The many ways to define value and values.

Three ways to create shared meaning.

Live Audience Question: What are some questions that we need to ask ourselves when creating business values?

Questions to ask to align values to actions.

Notable & Quotable:

Jess Dewell: We are building what it means to lead effectively right here and right now.

Iva Ignjatovic: Working with Red Direction all these years there is consistency and transparency, which makes me happy.

Jess Dewell: it’s important that we have a stake in the ground and understand our own voice, objectives, and purpose.

Scott Scowcroft: Honesty is outward looking, being true to other people.

Jess Dewell: Without a direction, we can learn…yet we didn’t learn enough or the right things.

Jess Dewell: When I got clear about Red Direction’s values, it became possible for others to hitch their values and goals to this company and be part of something bigger.

Iva Ignjatovic: Incorporating business values adds to the plans, timelines … operational strategy.

Jess Dewell: The voice of BOLD Business is about resourcefulness – a way to see how other people think and communicate.

Iva Ignjatovic: Tie goals to business values.

Jess Dewell: Know the purpose of meetings and getting to know each other – to listen.

Scott Scowcroft: The crew works well because we making mid-course corrections together.

Jess Dewell: We understand the values of what we are doing together, and that is used to inform business decisions.

Scott Scowcroft: If you can name values, they exist, and then they can be controlled.

Jess Dewell: The more we know about others perspectives, the more we understand their work output and reactions.

Jess Dewell: Values are deepened with shared meaning and weather the ever-changing situations.

Jess Dewell: Once we become aware of something, we have a responsibility to it.

Iva Ignjatovic: Everything we do defines how we are perceived.

Scott Scowcroft: Reflect and consider how our values are working for us.


Tags: values, application, motivation, choice, business, quality, communication, results, responsibility, shared meaning