How do you encourage creative thinking within your organization?

Creative thinking is more than a skill – it is also deeply rooted in our company’s culture. Both the written and unwritten responses to new ideas, unexpected solutions to problems, and even ways to add customer (and generate company) value. Jess Dewell hosts panelists Joel Dawson and Iva Ignjatovic to discuss ways of fostering creative thinking.

Starting the Conversation…

  • How do you encourage creative thinking within your organization?

Host: Jessica Dewell

What You Will Hear:

Put a working definition around creative thinking for our organization.

Differences between critical thinking and creative thinking.

Be aware of the perspectives of others and whether or not you/they think there is creative thinking happening.

Creative thinking can be used to build on what a company does well.

Critically evaluate the creative thinking ideas – an example.

What problem are you trying to solve (who does the product help)?

Take the time to think through a business idea, objective, or goal.

What is the possibility that we are solving a problem instead of a symptom?

Poke holes in ideas to see how they hold up to the 3 and 5-year plans.

Bridge the gap between the goal and personal experiences.

Put expectations around presenting ideas and have a clear way to evaluate, to filter, ideas.

Willingness to collaborate and combine ideas.

The steps to overlay specific filters to create an actionable idea.

Build open-mindedness and other essential skills.

Recognize that solving problems at a cursory level opens the door for elephants to come into the room.

Awareness allows us to find patterns and experiment.

Notable & Quotable:


Jess Dewell: Together, we define what it means to be a leader today.

Jess Dewell: The opportunity in our response is to consider that maybe there is something new or waiting to be found.

Jess Dewell: When we know where our company fits in the market, we have a filter to channel creative thinking through to strengthen our market position.

Jess Dewell: It’s hard to think that something we’re passionate about doesn’t inspire and connect with others.

Jess Dewell: When we know where someone else is coming from, we add perspective to the situation.

Jess Dewell: As responsible business stewards, it’s up to us to recognize and create a place for those that have something to say … to say it.

Jess Dewell: We want our employees to take ownership of the fact that their work impacts the business.

Jess Dewell: Problem solving is underrated.

Jess Dewell: Sometimes a problem just needs to be solved to keep the business going.


  • Elephants in the (Conference) Room

Tags: thinking, creative thinking, culture, tenacity, possibility, awareness, market share, communication, safety, ownership