Starting the conversation…

How powerful are simple actions, like saying thank you?

Host: Jessica Dewell
Guest: John Israel

What You Will Hear:

Recognize contributions of others started at 19.

Personal awareness through thank you cards.

Gratitude is NOT an obligation.

Intangible value – gratitude is a decision.

A gratitude salesperson that isn’t grateful.

Elevate gratitude your way. John wrote 1800 thank you cards in a year.

Highest value is being in integrity with our values.

Faces of vulnerability and how thank you cards raises energy.

Detach from the outcome is difficult to do.

What are the results of giving? (How much giving does it take?)

More than gratitude … appreciation.

Practice is a discipline. Commit to it.

The ROI of gratitude.

Build your own practice of gratitude.

What makes it BOLD to view the world through a lens of appreciation?

Notable and Quotable:


John Israel 7:30
Great definition for the word “gratitude” is, “The emotion one feels when receiving a gift, or experiencing something as a gift.”

John Israel 10:06
Gratitude essentially becomes a decision, right? You just decided, I’m just going to choose to be grateful here. And I think that is essential, especially, you know, in the earlier times of the business, because you might only have a couple of customers that you really want to value and appreciate them.

John Israel 10:30
The Latin root of the word appreciate, is “appretiatus,” literally means to appraise or to set the value of a thing.

John Israel 11:00
Especially this is great for businesses, being curious about the customer experience. And this is one of the hardest things for people to do. Because number one, it does take some time and to it. Does take vulnerability because you don’t always get the feedback you want.

John Israel 11:20
Jack Canfield has one of his great quotes, he says, “Feedback is the breakfast of champions.”

John Israel 13:46
There’s a dozen other things that used to go wrong, that no longer go wrong for anybody else in the future, because you took the time to get the feedback from your clients and really fine tune your process to really be smooth.

Jess Dewell 14:56
Well, gratitude and thanks is an intangible item … it turns into a tangible item in many different areas of life and business.

John Israel 16:37
You know, there’s this great quote from Ralph Waldo Emerson, which is, “I cannot hear what you were saying because who you are speaks so loudly.” And I love that quote because for me it’s like, can customers feel that? Can clients feel my being in my essence, in our interactions, without them knowing everything else that’s going on? Absolutely.

John Israel 17:47
What are your highest values, and how are you and your employees embodying those those? Are your clients experiencing it without you having to send it on a postcard or write it or write it on the wall in your building? See, that’s the values, but they can feel it from you.

John Israel 20:51
Think of it like emotions, like a snow globe, right? It’s like, you shake it up when it’s a high intense emotional experience. And all the emotions are like the snowflakes all around. And they’re just, they’re going to keep going. And sometimes we try to stop them by like shaking, shaking it more, trying to deal with the problem. And it just makes it worse. It just elongates it. And so I decided to just sit there and do a little meditation, and just kind of allow, just feel the feelings. Notice what’s going on. And it’s not judge it, just allow it to be, and just like a snow globe. Eventually, they just start to fall to the bottom and you realize you didn’t ruin your life, you realize that you’re still going to be in business, you realize that life is still going to be okay, you can still hit your goals.

John Israel 30:25
Well, is this about you? Or is this about them? Are you really grateful? Or are you trying to elicit a response.


John Israel 31:53
Part of having people be more expressive of gratitude and saying thanks, and sending gifts or doing whatever is to honor the gift when it’s given or to honor the thank you that’s expressed. That’s one of the reasons why there is this like fear with the vulnerability part. Because what if I’m vulnerable, and it’s not well received, It’s called maturity. It’s when you’re okay, not needing to receive credit. You’re okay, not needing to hear anything back.

John Israel 34:46
And there’s this great acronym called SOS, which is,”Spotlight On Self,” which means we’re thinking too much about ourselves, not shining the spotlight on someone else.

John Israel 44:37
Really interesting things show up when you’re just committed to being aligned with your highest values.

John Israel 45:29
I did five cards every day for a year. I tell most people don’t do that. It was really hard. It took an hour and a half every day. Scale that over 365 days, that was a combined twenty-two 24 hour days of writing handwritten cards. The year, almost a month. It’s kind of insane.

John Israel 46:00
I would recommend start with like, one a day for 30 days. And kind of see how you feel

John Israel 46:11
One of my friends taught me about eating good food. He said, “Eat something, and then set a timer for 30 minutes. And then when it goes off, ask yourself how do I feel right now?” And so with regards to the same thing, if you’re going to write one card every day, pay attention to how did you feel afterwards? What starts to shift in how you experience the world? What starts to shift in your relationships?

John Israel 46:55
But I just tell people is, just do your best with what you got. If you can do one car today, every day for 30 days. That’s great. You can do one a day for your go for that. Whatever connects with you, and you think you can follow through on? Go for it. So do that.

John Israel 47:09
If I was in business, I would look at how can I build gratitude into my process.

John Israel 49:36
Look into your process and how can you bring gratitude to interactions to not have it be company customer, but really human being and human being. Because that’s where we get driven back to as far as who do we trust? Who do we know that knows us? And is going to not be as just another customer, like another paycheck. But really is another person

John Israel 50:40
I call it the cell phone test, right? If your call comes into somebody’s cell phone, and they look at it and they see your name, what’s the reaction? Is it, they’re just going to ask me for something again? Click. Send a voicemail. Or is it, “Oh, it’s John. I love John. What does John have to sa? Hey, John, how’s it going?” And that’s really where I think that you’re going to start to see the difference in how people started your business based on how you choose to view other people, and how you choose to interact with them.

John Israel 51:49
If you ask people like, you know, what’s your business goal? or Why are you doing what you’re doing? And he asked them over and over. Well, why why do you want that? Why do you want more money? Why is this important? You know, ultimately, they’re going to tell you because they think it’s going to make them happy, or it’s going to fulfill them somehow, or they believe it will. Well, if fulfillment is the finish line thing. Gratitude is the starting line.

John Israel 52:14
The lens of appreciation is really the practice of loving where you are. And that is great because whether you achieve that goal or not, you’re happy. And when you achieve that goal, you’re happy. And so that in ultimately, if that’s what the goal is, then you might as well start now.



Join the movement and participate in Mr. Thank You’s 30 day challenge.


change of state, perception, awareness, emotional intelligence, emotion management, appreciation, value



How powerful are simple actions, like saying thank you?

The power in a discipline yields more. More results, more satisfaction, more connection. When we are talking about thank you cards, it’s more than the gratitude. It’s about sharing appreciation and letting others know, without attachment, that they are seen and provide value. Jess Dewell talks with John Israel, also known as Mr. Thank You, about using our lens of appreciation.

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